GOOGLE AUSTRALIA
Since the start of 2025, I’ve helped shape the voice of Google Australia’s Instagram as part of the team at VaynerMedia, building it from the ground up. From designing the channel icon and creating the first launch post to developing original short-form content. Working closely with our strategy team and the client, I helped turn insights into ideas and visual direction, following them through production, directing shoots, editing and motion design. while exploring where generative AI can open up new creative possibilities.
Over the first 8 months, the channel grew from launch to 12K+ followers, with eight of the pieces I PRODUCED reaching over 30M+ views between them.
Designing the channel icon, WE wanted something simple and friendly:
A small Australian touch that set the tone for everything that came after.
